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Identify and attract profitable customers;
manage the complete sales cycle
A marketing department needs to provide strong
leads to the sales group; this may involve
a number of activities designed to initiate
a relationship with prospects, including
advertising, telemarketing, direct mail,
special events and more. TRAVERSE Customer
Relationship Management (CRM) gives you seamless
control of your marketing programs and lets
you do an online analysis of their effectiveness.
TRAVERSE CRM then guides your sales team
through every aspect of the sales cycle,
enabling them to qualify the sales opportunities
that will bring maximum revenue with minimum
resources and within time constraints. A
real-time integration to other TRAVERSE applications
provides access to ERP data such as open
invoices, sales history, etc.
You
can maintain unlimited contact names, methods
(phone, email, fax, etc.) and user-defined
fields for contacts and contact names. You’ll
be able to define campaign types such as
Print, Direct Mail, Radio, etc. and maintain
your campaign dates, costs and responses.
Receive, categorize and refer opportunities,
and analyze your campaigns by optionally
assigning values and campaign references.
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